Homely is proud to be a founder member of the Open Property Data Association.

As the first fully digital, end to end journey to home ownership for First Time Buyers, Homely is proud to be a founder member of the Open Property Data Association.

Homely looks to help the 5.4m households dreaming of homeownership but trapped in private rental accommodation, often paying more in rent than a comparable mortgage.  Free to use, it educates and supports these clients in building their finances to turn their dreams into reality.

Homely is a holistic platform designed to guide through the often-complex journey of buying a home.  It distinguishes itself by offering a comprehensive suite of tools and resources that address the various stages of homeownership, from starting out and beginning to build a deposit, to building a credit score and ultimately securing a mortgage.

One of Homely’s key strengths lies in its personalised approach. The platform allows users to define their homeownership goals and then creates a tailored plan to help them achieve those objectives.  We support saving for a deposit through, our HomelyBricks rewards program that allows users to earn points through everyday spending in over 2000 high street retailers which can then be redeemed to bolster savings in a Lifetime ISA or as gift cards for goods and services.  Through this and our AI powered tools, individuals are incentivised to engage over time and can manage their financial lives much more effectively, driving deeper relationships in enhancing budgeting, debt and spend management, driving deals on insurance and living costs or improving credit scores.

Homely also offers educational resources to demystify the home-buying process, empowering users with the knowledge they need to make informed decisions.  Homely also recognises the importance of community and support in the home-buying journey. The platform allows users to connect with family and friends, who can contribute their HomelyBricks to the user’s balance, a whole new approach to the bank of Mum and Dad, without putting financial pressure on parents. This innovative approach fosters a collaborative environment, turning the often-solitary process of buying a home into a shared experience that can significantly ease the journey to homeownership and make it a more attainable goal for many.

In short, Homely.co.uk is an innovative and comprehensive new home buying ecosystem that transforms prospects for individuals by empowering, supporting and educating them on their path to homeownership. By combining personalized planning, AI powered tools, educational resources, and community support, Homely is redefining the way people approach buying a home.  Homely plans further enhancements to support those looking to remortgage, to enhance their savings or to build wealth, with a long-term goal to become the first comprehensive, truly personalised finance platform.

Homely works with employers to enhance the financial wellbeing of their employees, with financial institutions as a first-time buyer offering in white label format or integrated into a customer journey, with mortgage brokers and networks to nurture customer relationships that would normally be hard to reach, and with estate and lettings agents to retain clients and better understand their home buyer’ journeys.

Paul Birkin, Co-Founder and Chief Technology Officer and Founder Board Member at the OPDA, said “We are proud to be founding members of the OPDA. We believe the ability to securely collect data on consumers through our customers journey to MortgageReadyTM is critical and, while Homely brings speed and clarity on the route to mortgage, we understand the challenges of the property transaction that follow and by aligning the OPDA Property Trust Data Framework, will ensure Homely consumers will be ready to for a quicker, easier and secure property purchase transaction.”

For further information on Homely, feel free to contact us at OPDA@Homely.co.uk.www.homely.co.uk